Wednesday, October 26, 2011

Product Review: thinkThin Creamy Peanut Butter Bar

Every now and then, I try some commercial products and fast food. My opinions tend to overflow, and in my desire to guide the public in spending their money for worthwhile things, I will post reviews now and then about these products that I've bought and tried. I will rate on primarily on taste and price, with commentary on sustainability, ingredients, and aesthetics.

First review: ThinkThin Creamy Peanut Butter Bar

First time I ever tried a thinkThin bar was a "Bites" sample from some school event. Back then, that sample was not very appealing. The texture was like other creamy protein bars out there (creamy, being in contrast to those grainy soy crisp textures) and the taste was full of that whey protein and sugar substitute and artificial-ness. These thinkThin Bites are marketed as "low calorie protein bars" having "5-6 grams of protein, 0 grams of sugar and no gluten" and only 100 calories. I think I tried the Chocolate Toffee Nut or something, but I was not very impressed.

I had been fooled by the packaging, thinking it would be like one of those super natural, surprisingly tasty, grain and fruit tasting bars like Larabar. (I really think the packaging is marketed for women, who like to think they're green, and like working out and shopping or something.) I was grossly mistaken. It tasted and felt like those Tiger Milk bars that I use to eat way back in early 2000 taking and failing at tennis class.

Tonight, I got a hold of another free thinkThin bar, a full one this time: Creamy Peanut Butter. The first few bites were all right. Again, that same graininess of protein blends (man, these protein blends, be it whey or soy, are really nasty, and and feel so artificial). The give of the coating and the feel of your teeth tearing through the bar, oddly enough, is a satisfying feat, but alas...continued eating of the entire bar is more of its own fitness challenge. Come on, Rocky! Get to the end of this bar! Eye of the Tiger!!! (Ahh, no more no more.)

And the fact that one full bar (2.1 oz) is 230 calories,  8g (12% DV) fat, 3.5g (18% DV) saturated fat, 11 g sugar alcohol, and only 4% calcium...I don't think this is really that much of "thinking thin."


thinkThin is just another protein bar that makes it seem different with its more "natural" looking wrapping (natural, given the tan color and simple design, I believe). I suppose it is supposed to be maybe a meal replacement and an after-workout supplement, but I don't think it's worth it. It doesn't even give you other vitamins that other protein bars or Ensure shakes give you. It would be better to eat a banana and have a chocolate milk after an intense workout.

Taste: 2/5
Price: n/a, but about $1.99 online
Overall: 2/5

Pros: nice packaging, first bites all right, feeling like Rocky and a "Real Housewife" of Orange County at the same time, small and light bar that doesn't break easily in purses (it jumbled around a bit before I got to it)

Cons: misleading packaging, tastes like a protein bar x_x, ending bites are torture without something to drink, expensive per bar (compared to slightly better tasting Odwalla which usually goes on sale for $1 each over in Cali)

Note: I kind of stole the style and based my review off of theImpulsiveBuy's style of food reviews. Check 'em out. They're fun to read.

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